Released on: February 12, 2008, 6:02 am

Press Release Author: carlon

Industry: Marketing

Press Release Summary:
A leading pearl jewelry supplier in China, Shecy Pearls established their website in
2006 and started their online business. After one year, they became the biggest
pearl jewelry online store.

Press Release Body: A leading pearl jewelry supplier in China, Shecy Pearls
established their website in 2006 and started their online business. After one year,
they became the biggest pearl jewelry online store.

"We go E-commerce not only because we want to expand the business and get more
sales, but the main purpose is to promote our brand," says Paul Yin, the CEO of
Shecy Pearls. "Though our physical stores have being going quite well, the
popularity was growing very slowly. We mainly depend on "word-of-mouth", which means
new customers knew us mostly from the recommendation of their friends who were our
previous customers. So even we already established reputation, we were not so
well-known."

"We've also had a lot of customers who asked if we had a website. So we thought it
was the time to establish our online store, not only for promotion, but also
convenient for our customers."

Shecy Pearls using an online store instead of advertisements to promote the brand is
such a refreshing idea. Advertisements nowadays are not as convincing any more. A
lot of people get tired of them. They prefer to research by themselves. The
invention of internet has brought such a great opportunity for people to find as
much information as they want. Instead of driving for a long distance to shop around
between shopping centers, people can just simply type "pearl jewelry" in Google and
find plenty of information of pearl jewelry knowledge or pearl jewelry sellers.

Before Shecy Pearls built their website, most people hardly know them. Now it is so
easy to find information about Shecy Pearls, such as if Shecy Pearls has got a good
reputation and what kind of products and service Shecy Pearls provide. Potential
customers finally get a chance to know Shecy. When Shecy is recognized by more and
more customers, "word-of-mouth" spreads much faster on Internet than in real life.

"Before we opened the online shop, our sales volume largely depends on overseas
tourists' visit. We mostly wait for people from overseas to travel here. There is
always a big difference between busy season and quiet season of tourism. We really
have a very good sale in busy season each year, but we found it was just a waste of
business opportunity for quiet season," says Paul. "Now together with the growing
popularity, we can easily get so much more sales without season difference effect,
at least not so much."

E-commerce has already become a trend in business area. Today website is a platform
for customers and companies to communicate. It is becoming an essential for
businesses.

Web Site: http://www.shecypearljewelry.com

Contact Details: Address: No. 12 Taohuajiang Road, Qixing District, Guilin, Guangxi
541004 China

Address: No. 12 Taohuajiang Road, Qixing District, Guilin, Guangxi 541004 China

Tel: (86)773-2566656
Fax: (86)773-2566663
Email:lovedonation@gmail.com